The Elegant Hotel Collection has been launched as a new collection of independent luxury hotels.
The initial portfolio includes 25 properties, such as Stapleford Park, Sunborn Hotel Gibraltar, Paresa Resort Phuket, La Sultana Oualidia, and Cresta Palace Hotel.
Six hotels from the existing Exclusive Collection have also joined the Elegant Hotel Collection.
The goal is to expand the collection to 50 properties globally by summer 2024, and the group is focused on selecting properties that embody hospitality, authenticity, inclusivity, innovation, and sustainability.
Accorindg to s statement from the group, the launch of the Elegant Hotel Collection “aims to provide independent luxury properties with personalised support, global distribution, and revenue growth opportunities. By enhancing the unique identities and awareness of these hotels, the collection seeks to offer a fresh and comprehensive approach to luxury representation.”
