Research by Expedia shows that only 6pc of travellers used generative AI tools like ChatGPT to plan their trips in 2023.
However, in 2024, Expedia Group predicts that a new generation of travellers will fully embrace this technology throughout their travel journey.
Survey data reveals that half of travellers are interested in using generative AI to plan their next trip, with a third considering it very useful when making travel plans.
The driving force behind this trend is generative AI’s ability to simplify planning and shopping conversations. Specifically, travellers are interested in using this technology to find the perfect accommodation, plan activities, compare flight options, and even make changes or cancellations to their travel plans.
