Four per cent of the stout brewed at Diageo’s St James’s Gate Brewery is now non-alcoholic and Diageo is aiming to introduce Guinness 0.0 draught into 2,000 Irish pubs, bars, restaurants, and hotels this year.
This equates to approximately 52m pints of Guinness 0.0 out of the 1.3bn pints brewed annually.
Guinness experienced strong growth momentum, achieving 14pc net sales value growth, with significant growth in Europe, Africa, and the US.
Guinness 0.0 more than doubled its sales during the period, contributing to the overall growth.
Diageo has invested €25 million to increase the production of Guinness 0.0 by 300pc
