Former CIÉ International CEO Elizabeth Crabill has been appointed as the CEO of Trevello World Holdings, tasked with leading the company’s expansion into the United States after three decades in Canada. Her responsibilities include growing the network of independent travel professionals, increasing profitability, boosting sales revenue, and enhancing brand awareness.
Zeina Gedeon, who has been the CEO of Trevello’s Canadian operations for over six years, will continue in her role overseeing growth and operations in Canada, while also taking on the position of Chief Operating Officer of Trevello World Holdings under Crabill’s leadership.
Entrepreneur and Trevello Founder Morris Chia praised Gedeon’s leadership in positioning the Canadian business for success and expressed excitement about Crabill joining the team to drive the company’s evolution and enhance its value proposition for advisors globally.
Crabill brings over 20 years of industry experience, having held leadership roles at CIE Tours, Travel Bound, GTA Americas, Lindblad Expeditions, Travel Impressions, and Global Adrenaline. She aims to innovate and grow the travel advisor community with Trevello and is committed to leading the company and its advisors to future success through strategic partnerships and innovation.
