Virtuoso travel agents reported a 14pc increase in luxury cruise sales in 2024, crediting cruising’s unique appeal and the entry of new players into the market.
Luxury travel network members noted that the luxury cruise market has become more attractive to their top clients, with new products being introduced to cater to different needs and preferences.
New luxury brands entering the market include Four Seasons Yachts and Orient Express, with plans to debut 180-guest vessels and purpose-built sailing yachts in 2025-2027 respectively.
Alongside new entrants, established brands like Regent, Viking, Crystal, and Windstar are expanding their portfolios and set to take delivery of new ships, while yacht cruising is highlighted as the niche experiencing the most growth within the luxury space with a 52pc sales increase in 2024.
