Travelport has announced a new partnership with Greater Bay Airlines (GBA), Hong Kong’s latest carrier, allowing agency customers to access GBA’s content through the Travelport+ platform.

This collaboration supports GBA’s growth strategy by connecting the airline to Travelport’s global network of travel retailers, enabling agents to search, compare, and book GBA’s fares and ancillary services easily.

The multi-year agreement includes GBA’s utilization of Travelport’s rich content and branding merchandizing solutions to enhance user experience and drive incremental sales.

Greater Bay Airlines’ Chief Operating Officer, Stephen Loh, commended Travelport for its vision in modernizing the retailing process and facilitating agencies in consuming GBA’s dynamic content and selling their product offerings effectively. Travelport’s Global Head of Travel Partners, Damian Hickey, highlighted the importance of providing agencies with access to multi-source content to enhance travel retailing and offer travellers the best booking options.