
Norwegian Cruise Line has launched a new brand positioning called “MORE,” introducing the “More At Sea” package, which provides enhanced value, premium amenities, and improved experiences for guests starting January 1, 2025.
This upgraded package replaces the existing “Free At Sea” option and includes new benefits based on guest feedback, focusing on delivering ease, variety, and enjoyment during vacations.
Key features of the “More At Sea” package include a wider selection of premium beverages, additional specialty dining meals, enhanced connectivity with Starlink’s high-speed Wi-Fi, and credits for shore excursions, along with free airfare offers for select guests.
NCL is also enhancing its onboard entertainment with new musical productions and plans to simplify the guest experience through a new mobile app that facilitates cruise planning, reservations, and check-in processes.