The New Deal Europe Marketplace & Forum 2025 facilitated over 1,500 meetings for over 200 delegates at the Congress Centre in London yesterday.
Attendees included tourism professionals from 12 destinations in South East Europe, including Croatia and Slovenia.
The official opening was conducted by the author of ‘Balkan Kitchen’, Irina Janakievska. Three destinations presentations focused on Croatia’s capital, Zagreb, the Julian Alps and Karst region of Slovenia and a special feature on Moldova, which included a Moldovan wine and food tasting.
The panel debate examined how to increase revenue per tourist, with contributions from Menno van Ijssel of the European Travel Commission, Claire Hanney from The Travel Corporation, Viljam Kvalic from Kompas, the largest DMC in the region, and Tim Hennigan from US luxury agency, The Travel Collaborative.
The next Marketplace & Forum is scheduled for 24th March 2026 at the Emirates Stadium in London.
Tine Murn, Co-founder of New Deal Europe shared: “ineThanks to the quality of attendees we attract, we have managed to build this event into one of the most well regarded and attended regional B2B events in London. The positive feedback from participants at this year’s event has been overwhelming. We know for sure that many new programmes to the region were established based on meetings that happened at our past events, and it is clear that the connections made here this week will greatly benefit tourism development in the South East Europe region in the future.”
