Azamara Cruises has announced a new contract with RWS Global to introduce 13 entertainment experiences beginning in 2026, including 10 original stage shows and two interactive game shows.
The expanded partnership builds on a collaboration established in 2017 and will include fleetwide technical upgrades to enhance onboard venues.
Simon Blacoe, Vice President of Hotel Operations at Azamara Cruises, shared the focus on elevating guest experiences with world-class performances that reflect different destinations and cultures.
Ryan Fitzgerald, executive vice president of RWS Global, expressed excitement about creating premium entertainment that includes a diverse range of musical, dance, and artistic performances.
Entertainment offerings will feature high-caliber talent and advanced technological enhancements, ensuring memorable experiences for guests sailing with Azamara.
Simon Blacoe, Vice President of Hotel Operations at Azamara Cruises shared “At Azamara, we are always looking for ways to elevate the onboard experience and create lasting memories for our guests. Our partnership with RWS Global allows us to elevate our guest experience, delivering world-class performances and entertainment which also reflect the destinations we visit and the cultures we celebrate. We are really looking forward to sharing the amazing new shows and experiences that will debut exclusively on Azamara Cruises next year.”
Ryan Fitzgerald, executive vice president, Sea Production of RWS Global. Shared “We are delighted to expand our longstanding partnership with Azamara Cruises to create premium entertainment and unforgettable experiences for travelers around the world. Azamara guests will be treated to a vibrant range of musical, dance, and artistic performances — brought to life with world-class talent and enhanced by our shared investment in onboard technology.”
Azamara Cruises’ 2026 entertainment will include:
- Ten New Stage Shows: Created exclusively for Azamara by RWS Global, the performances will feature high-caliber talent, modern choreography and refreshed takes on musical classics. The shows will cover a wide range of genres, from jazz and rock to pop and Broadway-style numbers.
- Two Interactive Game Shows: The experiences are designed to actively involve guests, encouraging participation in fun and competitive formats that go beyond traditional onboard trivia or contests.
- Themed Musical Experiences and Pop-Ups: Passengers can expect surprise performances and themed musical nights in public spaces across the ship.
- Fleetwide Technical Upgrades: Azamara is enhancing its onboard venues with advanced sound, lighting and visual systems to support higher-quality productions and a more immersive entertainment environment.
