Cruise Week 2025 is scheduled from Monday 15 to Sunday 21 September, focusing on promoting the cruising sector to travel agents and customers.
The theme ##BeyondExpectations, introduced at the CLIA Conference in May, will continue during the event to enhance engagement. CLIA members can participate by signing up before 22 August to receive campaign materials and enter prize draws for promotional success.
Special trade incentives from cruise lines will be available throughout the week, supported by webinars starting on 8 September to update agents. Almost 40 cruise lines have committed their support for the event, along with prizes for agents demonstrating exceptional promotional efforts.
Andy Harmer shared, “Cruise Week is always a fantastic opportunity to shine a spotlight on our sector, so we’re building on the momentum from this year’s CLIA Conference to make 2025 bigger and more engaging than ever. We’re committed to equipping agents with the tools, insights and inspiration they need to drive enquiries and bookings. Cruise Week will once again underline the amazing potential of selling a holiday at sea.”
