- Costa Cruises offered fares starting from €52 per person per day on sailings to Northern Europe and the Mediterranean from Savona with stops at Irish ports like Cobh. Bookings closed November 30 for departures through May 2026, including a seven-night Western Mediterranean cruise departing April 2026 priced at €365 per person.
- Cunard offered up to €460 off balcony staterooms on 14-night voyages during its Black Friday event which covered over 500 sailings in 2026 and 2027 from Southampton to destinations such as the Mediterranean and Alaska. Bookings closed at midnight on December 4, with a 14-night Mediterranean Highlights cruise on Queen Victoria departing August 2026 available from €1,150 per person for two sharing.
- Fred Olsen Cruise Lines provided up to €230 savings per person on selected winter sailings from Southampton including Northern Lights hunts and Christmas markets. The Black Friday promotion ran from November 21 to December 1 for December 2025 to May 2026 departures, such as a 14-night Fairytale Baltic cruise on Borealis departing December 8, 2025, from €1,150 per person.
- MSC Cruises rolled out savings of up to 50pc on over 5,900 cruises sailing from Southampton to Northern Europe, the Mediterranean and the Caribbean from winter 2025 to summer 2027. The Black Friday sale lasted until December 7, with a seven-night Norwegian fjords cruise on MSC Seashore departing June 2026 priced from €550 per person.
- Norwegian Cruise Line announced 50pc off all cruises plus the Free at Sea package which included unlimited drinks and Wi-Fi on sailings from Southampton to the Baltic and Mediterranean. The sale applied to bookings until November 26 for departures through 2026, with a 10-night Baltic cruise on Norwegian Dawn departing July 2026 at €750 per person.
- P&O Cruises launched its Black Friday sale with savings of up to €350 per cabin on selected 2026 and 2027 sailings from Southampton including routes to the Mediterranean and Caribbean. The offer ran until December 2 for departures between March 6, 2026, and October 25, 2027, with a 14-night Western Mediterranean cruise on Arvia departing August 15, 2027, priced from €820 per person.
- Princess Cruises introduced its Blue Friday deal with up to €290 instant savings and 50pc off fares plus free third and fourth guests on select sailings from Southampton to Europe and the Caribbean. The offer ended December 2 for 2026 and 2027 departures, featuring a 12-night British Isles cruise on Sky Princess departing May 2026 from €1,000 per person.
- Royal Caribbean provided up to €1,150 off cruise fares plus free fares for third and fourth guests on select European itineraries from Southampton and Barcelona. The promotion extended through December 8 for sailings from November 2025 to December 2026, including a seven-night Western Mediterranean cruise on Independence of the Seas departing May 2026 at €650 per person.
