- Fáilte Ireland reports 21pc fall in website visitors
- Decline attributed partly to AI tools like ChatGPT
- Shift highlights changing travel research habits
- Officials adapting digital strategies
- Traditional tourism websites face competition
Fáilte Ireland has reported a 21pc fall in visitors to Ireland’s primary tourism website. The agency attributes the decline partly to holidaymakers using artificial intelligence tools such as ChatGPT to research trips instead of traditional sites. The shift highlights changing ways travellers plan holidays and gather destination information. Officials continue to adapt digital strategies to maintain engagement with potential visitors.
The decline reflects broader changes in how consumers research travel. AI tools are increasingly used for itinerary planning and destination research. Traditional tourism websites face competition from AI-powered platforms.
