- Dublin Castle ranks as Ireland’s most popular castle with 135,000 monthly searches.
- Malahide Castle ranks second and is Ireland’s most TikTok-famous castle.
- Blarney Castle ranks third with the largest Instagram footprint.
- Kilkenny Castle ranks fourth with 33,100 monthly searches.
- Rock of Cashel ranks fifth.
Dublin Castle holds the title of Ireland’s most popular castle, followed by Malahide Castle in second and Blarney Castle in third, according to a Castle Popularity Index compiled by Chill Insurance. The rankings analysed monthly Google search demand alongside data from Instagram and TikTok. Dublin Castle scored 8.38, generating 135,000 monthly searches and over 116,000 Instagram posts.
Malahide Castle secured second place with a score of 7.33, generating 74,000 monthly searches and is officially Ireland’s most TikTok-famous castle, helped by its sprawling gardens and summer events like Movies on the Lawn. Blarney Castle ranked third with a score of 6.53, commanding the largest Instagram footprint in the study with more than 126,000 posts.
Kilkenny Castle ranked fourth with 33,100 monthly searches and prominent riverside rose gardens. Rock of Cashel ranked fifth as Tipperary’s ancient royal hilltop fortress.
