- Skyscanner highlighted serenity and value for travellers
- Sal island tops rising destinations with 339pc search increase
- Seven core trends identified for 2027
- Bilbao has airfares down 66pc
- TikTok and YouTube lead vacation inspiration
Skyscanner’s Travel Trends Report 2027 has highlighted a preference for serenity and real value among Italian travellers. Cape Verde’s Sal island tops the rising destinations list with a 339pc increase in searches. Fifty-seven pc of Italian travellers plan to travel at least as much in 2027 as the previous year.
The report identifies seven core travel trends. Currency Chasers are moving bookings to destinations with positive foreign exchange rates. Grand Odysseys are exploring ancient civilisations and historical ruins. Signal Severance involves digital detox with one in four Gen Z travellers planning to completely disconnect. Gym-cation shows 67pc of Millennials choose hotels based on high-performance nutritional breakfasts. Sound Bound shifts music travel toward intimate settings. Pilgra-merch involves buying location-exclusive merchandise. Sten Do Surge combines pre-wedding celebrations into budget-friendly trips.
Best-value destinations include Bilbao with airfares down 66pc, Wroclaw down 47pc, Melbourne down 37pc, Berlin down 34pc, and Bordeaux down 34pc. Strongest search growth for 2027 includes Bishkek, Tirana, Okinawa, Phu Quoc, and Podgorica. Travellers rely on AI tools to scope out deals with cheap flights remaining the most common search prompt. TikTok and YouTube lead vacation inspiration with Gym Hotel tags up 659pc year-on-year.
The report identifies seven defining behavioural trends for 2027 trips:
- Currency Chasers: Driven by value, travellers are intentionally moving their bookings to destinations with positive foreign exchange rates. Roughly 45pc of Gen Z and 40pc of Millennials have swapped holiday spots to maximise their spending power.
- Grand Odysseys: Fuelled by cinematic epic releases (like Gladiator and The Odyssey), people are exploring ancient civilizations, sacred trails, and historical ruins to ground themselves in timeless stories.
- Signal Severance (Digital Detox): Swapping screen time for physical presence, 1 in 4 Gen Z travellers plan to completely disconnect, driving a spike in remote nature hotspots like Helsinki and Kittilä.
- Gym-cation: Fitness-first getaways are booming. 67pc of Millennials choose hotels based on high-performance nutritional breakfasts, while 40pc of Gen Z explicitly look for top-tier on-site gyms.
- Sound Bound: Music travel is shifting away from massive stadiums toward intimate settings, cultural carnivals, and unique festival backdrops like caves or pyramids.
- Pilgra-merch: Vacationers are dedicating itineraries to buying location-exclusive merchandise, artisanal crafts, or viral souvenirs.
- Sten Do Surge (or Multi-Mooning): Shared pre-wedding celebrations are becoming combined, budget-friendly “Sten Dos”. Couples are also leaning into “mini-moons” or multiple smaller romantic trips instead of one massive honeymoon
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