- Japan, Italy and Canada occupy the top three positions in the Anholt Nation Brands Index.
- Ireland ranks 18th.
- The index measures perceptions of more than 50 countries.
- The index is based on responses from 40,000 people across 20 countries.
- Ireland sits alongside Norway, Austria, Finland and Scotland.
Ireland has ranked 18th in the latest Anholt Nation Brands Index which measures global public perceptions of more than 50 countries. Japan, Italy and Canada occupied the top three positions. The index is based on responses from 40,000 people across 20 countries. It evaluates nations on governance, exports, tourism, investment and immigration, culture and people.
Ireland sits alongside similarly sized European nations such as Norway, Austria, Finland and Scotland. The index creator Simon Anholt noted that countries with positive images find it easier to export, attract investment and talent, share culture and gain international media attention. The index has tracked country perceptions for over two decades.
A positive relationship exists between a country’s international reputation and the happiness of its people. Countries that are highly regarded internationally tend to have happier populations. Ireland’s position depends on continued good governance, openness and positive global contribution.
