Mayo may finally get a bit of revenge over the Dubs – off the GAA field at least – with Ireland West Airport and Dublin Airport tied on three nominations in this year’s Global Social Media Awards for airports.
The capital’s airport has been shortlisted for three awards in The Moodies, which reward best practice in social and digital media among airports and airport retailers globally. Dublin is in the running for the Best Twitter Feed, the Best Use of Instagram and the Best Use of Social & Digital Media by an airport.
Punching above its weight, Ireland West is up against Amsterdam Schiphol and Heathrow, among others, for Best Use of Facebook. It has also been nominated for Best Use of Paid Social for its “we’ve extended our runway!” campaign. And, interestingly, it’s pitted against Dublin in the Best Use of Social Media category.
Dublin Airport has been quick off the blocks to trumpet its success, with DAA Chief Communications Officer Paul O’Kane saying: “Social media has been an essential element of our communications activities for several years and we are delighted that our efforts have been recognised with these awards nominations.
Dublin Airport has twice previously been named the world’s Best Airport Twitter Feed at the Moodies and has also won four other awards for its social media accounts.
Dublin Airport has the world’s fourth largest Twitter account with more than 260,000 followers. Last year, Dublin Airport’s tweets were seen by 28 million people at home and abroad, almost matching the airport’s record throughput of 29.6 million passengers in 2017.
The Moodies, which are now in their fifth year, are organised by the Moodie Davitt Report and cover 22 separate categories for social, mobile and digital media activity by airports and airport retailers globally. The award winners will be announced later this month. Full list of nominees here.