- The 2026 Beyonder campaign delivered 40 pc year-on-year sales growth during the campaign period.
- Fourteen winners will secure places on the nine-day all-inclusive mega famil in March 2027.
- Five entry categories offer multiple pathways for agents to qualify for the prize.
- Bookings must be made between 1 September and 31 October 2026 for travel in 2027.
- The sales team conducted 832 store visits and 751 agent training sessions throughout the campaign.
The travel industry has witnessed the return of Journey Beyond’s Become a Beyonder trade incentive programme, following its record-breaking performance in 2025. Top-performing travel advisors from across the globe are now competing for fourteen places on an exclusive nine-day mega famil scheduled for March 2027. The all-inclusive itinerary combines three of Australia’s signature experiences: Rottnest Island, an Outback Spirit tour of Margaret River, and the Indian Pacific rail journey.
The prize package includes flights from each winner’s nearest capital city, premium accommodation in Perth and Adelaide, a Rottnest Island stay with touring, a three-night Margaret River experience, two nights aboard the Indian Pacific from Perth to Adelaide, a farewell dinner at Seppeltsfield Estate in the Barossa Valley, all meals and beverages throughout, plus additional surprise experiences. The 2026 campaign delivered exceptional results for Journey Beyond, with sales rising 40 pc year-on-year during the campaign period. Agents across Australia, New Zealand, England and the US participated actively, supported by a sales team that conducted 832 store visits and sales meetings, delivered 751 agent training sessions, and hosted 67 bespoke Beyonder events.
This year’s campaign offers fourteen spots across five categories: Bookings Beyond (six spots for AUS/NZ consultants, plus one each for North America and England/Europe), Sell Beyond (three spots for agencies with highest year-on-year revenue growth), Learning Beyond (one spot for webinar attendees), Creativity Beyond (one spot for most creative campaign activation), and The Golden Ticket (one random draw spot). Agents must book clients on Journey Beyond Rail, Outback Spirit, Vintage Rail Journeys or Grand Pacific Tours for travel in 2027, with bookings made between 1 September and 31 October 2026. Full campaign details are available at the Journey Beyond website.
Alicia Triggs, Executive General Manager, Sales and Partnerships at Journey Beyond shared “We’re rolling out the red carpet once again to bring travel agents from across the globe along for the ride to Become a Beyonder. Our 2026 Beyonder campaign was an incredible success story. Agents around the world threw themselves into the challenge to Become a Beyonder, and the numbers speak for themselves. With fourteen highly coveted spots up for grabs, we’re on the hunt for agents who go above and beyond for their clients in true Journey Beyond style. So dust off your creativity, sharpen your sales game, and get ready to Journey Beyond and earn your place on what will be another incredible mega famil.”
