A six day hosting, three days each in Ireland and Scotland, has been completed by Elevate Golf the premier, invite-only B2B golf tourism networking event. It connects leading international golf tour operators with premium golf courses, luxury resorts, and elite accommodation providers. Key takeaways include:
- Explosive Industry Growth: Launched in 2024 with 60 suppliers, participation surged to 230 suppliers and 600 total delegates for the October 2026 edition. The event is widely recognized as a “must-attend” centerpiece for premium golf trade.
- High-Volume B2B Matching: The event structure drives highly concentrated business pipelines, facilitating over 3,000 face-to-face, pre-scheduled business meetings alongside curated networking rounds over its five-day run.
- Dual-Destination Logistics: The 2026 format successfully scaled by split-hosting across borders. It opened with a familiarization leg in Northern Ireland (partnering with Tourism Northern Ireland at the Galgorm Resort and Royal Portrush) before chartering delegates directly to St Andrews, Scotland for the business meetings.
- Elite Partnerships & Speakers: Premium lifestyle brands like johnnie-O signed on as official event partners, while the marquee Gala Dinner featured keynotes from major industry leaders, including Ben Cowan-Dewar (CEO of Cabot).
- Massive Forward Demand: Highlighting its commercial value, the 2026 event sold out seven months in advance, and the subsequent 2027 event secured an 85% rebooking rate before the 2026 edition even concluded.
Organizers have already locked in future premium locations to anchor the tour through 2028:
- 2027: Ayrshire, Scotland
- 2028: East Lothian, Scotland
