Laos has launched a new cultural body to drive tourism and creative economy. Laos has established the Lao Cultural Values Promotion Association to strengthen its cultural heritage as a driver of tourism and economic growth.
The new organisation will promote cultural identity, support creative industries, heritage conservation and tourism development. It aims to create opportunities for artists and local businesses while collaborating with UNESCO. The country welcomed nearly 2.6m international visitors in the first half of 2026, up 9.9pc year on year, with strong growth from Thailand, China and Vietnam.
