- Sligo and the northern Wild Atlantic Way will feature in Tourism Ireland marketing for 2027
- The move follows a council motion seeking a coolcation campaign
- The motion was brought by Independent Councillor Marie Casserly
- Sligo offers summer temperatures averaging 18°C to 20°C
- Activities include surfing at Strandhill Beach and Voya seaweed baths in Enniscrone
Sligo and the northern section of the Wild Atlantic Way are set to benefit from a growing international trend for cooler summer destinations. Tourism Ireland has confirmed it will include the area in its international marketing plans for 2027. The move follows a local council motion seeking a targeted campaign promoting the North West as a coolcation destination.
Tourism Ireland has confirmed it will consider Sligo and the north section of the Wild Atlantic Way for its international marketing campaigns. The decision positions the region to capitalise on the growing global travel trend known as coolcations, where holidaymakers seek out cooler northern climates to escape extreme summer heatwaves. The initiative stems from a motion brought forward by Independent Councillor Marie Casserly at a Sligo County Council meeting. She advocated for a targeted campaign promoting the North West as a climate-resilient sanctuary for overheated European travellers.
Sligo is positioned for this trend, offering temperate summer weather typically averaging comfortable 18°C to 20°C Atlantic breezes along with long daylight hours. The marketing focus aims to draw international visitors toward the area’s natural and cultural experiences. Adventure tourism includes premier surfing at Strandhill Beach, mountain biking trails and coastal kayaking. Scenic landscapes include the Benbulben loop and the Gleniff Horseshoe. Slow travel and wellness activities align with cooling down and resetting, such as traditional Voya seaweed baths in Enniscrone, forest bathing and exploring megalithic heritage sites. The strategy aims to boost overseas visitor numbers and increase tourist spend.
