- Ten Irish tourism companies participated.
- Events took place in Frankfurt and Cologne.
- Around 25 German planners attended.
- Ireland promotes world-class venues and hospitality.
- Business events support off-season revenue growth.
Tourism Ireland has hosted the Meet in Ireland dual-city showcase in Frankfurt and Cologne this week. Ten specialist business events companies from Ireland connected with around 25 German meeting and incentive travel planners during B2B events.
The initiative promotes Ireland’s infrastructure, venues, accommodation and hospitality for corporate meetings and incentive travel. Business events deliver high value and often occur midweek or off season. Meet in Ireland serves as the official MICE brand for the island of Ireland through partnership between Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland.
Nadine Lehmann shared “Our Meet in Ireland dual-city showcase provides a great platform to promote Ireland as a premier destination for Business Events.”
