- Tui Group launched Sundeals budget holiday brand in England
- Packages from £106 per person
- Spain from £316, Greece from £290, Turkey from £297
- Uses third-party carriers including Ryanair and easyJet
- Direct-sell model bypasses traditional agent distribution
Tui Group has launched Sundeals, a standalone budget holiday brand aimed at the English market. The new direct-sell offering targets price-conscious customers seeking lower-cost package holidays. Details on the full programme, destinations and booking channels are emerging as the brand enters a competitive low-cost segment already served by several operators. The move expands Tui’s portfolio beyond its core brands and reflects ongoing demand for value-driven holidays.
The new low-cost, no-frills budget holiday brand targets budget-conscious travellers who like comparing options but want simple booking processes. Packages utilise third-party budget carriers like Ryanair and easyJet alongside TUI flights. The brand has access to over 20,000 hotel partners across Europe and beyond. Package prices start as low as £106 per person. Spain average package pricing starts from £316 per person, Greece from £290 per person, and Turkey from £297 per person.
Trade reaction has focused on the direct-to-consumer model and its potential impact on agent distribution. The brand enters a competitive low-cost segment already served by several operators.
Tui Group shared in a written statement: “The new direct-sell offering targets price-conscious customers seeking lower-cost package holidays.”
