- TUI Cruises launched summer 2027 campaign on 8 September 2026
- Campaign runs until 30 September 2026 with Robbie Williams as ambassador
- Focus on North Cape and Mediterranean summer 2027 cruises
- Mein Schiff Flow christened this summer featured in campaign
- Over 1,200 advertising materials across multiple media channels
TUI Cruises has launched a communications and sales campaign for Mein Schiff to coincide with the final phase of its early booking promotion for summer 2027. The campaign runs under the tagline Every moment a journey and continues until 30 September 2026, focusing on Germany, Austria, Switzerland and the Netherlands.
The campaign focuses on summer 2027 cruises in the North Cape and the Mediterranean, including voyages on the Mein Schiff Flow christened this summer. The campaign features the collaboration with Robbie Williams as a feel-good ambassador, marking the continuation of the partnership with the singer.
The campaign comprises over 1,200 advertising materials across a broad media mix including TV, connected TV, audio, digital out-of-home advertising and online video. Digital initiatives and a presence at over 8,000 touchpoints at the point of sale complement the campaign. A booking competition for sales partners runs from 1 to 30 September 2026, with every booking counting as an entry towards winning a cruise with the Mein Schiff fleet.
TUI Cruises Vice President Commercial Clas Eckholt shared: “With his personality and fame, Robbie Williams is a perfect fit for Mein Schiff and lends our brand communication additional radiance. At the same time, we are combining the campaign with concrete support for our sales partners.”
