Visit Iceland prepares new wellness products for WTM

Visit Iceland is showcasing new wellness products at WTM London
Reykjaboo Hot Springs opened in September 2026 near Reykjavik
The Earth Lagoon Myvatn reopened following a major expansion
The Forest Lagoon Akureyri is developing a new on-site hotel
WTM London takes place from 3 to 5 November 2026

Visit Iceland is preparing to showcase new commissionable wellness retreats and trade packages at World Travel Market London. Highlights include Reykjaboo Hot Springs, which opened in September near Reykjavik, and the rebranded Earth Lagoon Myvatn following a major expansion. The destination is promoting these experiences alongside B2B tools for the trade.

Visit Iceland will unveil a range of new commissionable wellness products, trade packages and B2B tools at World Travel Market London from 3 to 5 November 2026. Reykjaböð Hot Springs opened in September 2026 in Hveragerði, an 8,000-square-metre geothermal destination spa about 30 to 40 minutes from Reykjavík, featuring natural hot springs, a Nordic bathhouse and event saunas. The Earth Lagoon in Mývatn, formerly known as the Mývatn Nature Baths in North Iceland, reopened as Earth Lagoon following a major expansion that added new lagoon sections and entry tiers.

Other highlights include the Forest Lagoon in Akureyri, which has expanded its bathing areas and is developing a new on-site hotel. New luxury stays and retreats include Höfði Lodge, Hvanndalir and the storytelling-inspired Skáld Hótel Akureyri. Classic wellness expansions include the oceanfront Sky Lagoon near Reykjavík and Laugarvatn Fontana along the Golden Circle.