- KLM app allows passengers to size bags before they go to airport
- Latest development in KLM focus on tech
KLM has launched a smartphone augmented reality hand baggage check. KLM’s AR hand baggage check uses a transparent, virtual KLM suitcase, which indicates the permitted dimensions for hand baggage on board. AR technology makes it possible for a virtual image to be placed in reality and to be used interactively. This makes it easy for a passenger to check at home whether their hand baggage is of the correct size. The hand baggage check is available in the KLM App for iOS users.
This new service follows on from the 360-degree display of a Dreamliner aircraft in the KLM App. The KLM Houses App has also gone live with a new AR application. Using iOS11, it is now possible to flow the story of Anthony Fokker’s House 98 through Augmented Reality. Passengers are advised they can click on the blue aircraft icon and fly along “in reality” with different Fokker model aircraft.
The KLM App has 100,000 active users each day with 70pc of the app users logged in permanently and use the KLM app several times a month. The app’s features are designed to enhance overall comfort before, during and after the trip.
Existing functionalities of the KLM App include up-to-date flight information, booking a flight, checking in online, downloading boarding passes or reserving specific seats. The app has been launched in the Airport Map, a digital map of 24 different airports enabling passengers to find their way around quickly. With “Milestones”, passengers can use the KLM App to find useful information and tips on their personal KLM flight history. Should a flight from Schiphol be significantly delayed, users have the option of activating a digital snack or meal voucher and rebook flights.
KLM say customers can explore this feature by taking advantage of the KLM Dream Deals campaign launched Thursday September 6.
Pieter Groeneveld of KLM
The KLM App uses Apple’s AR technology. KLM is also one of a group of leading companies that use Apple’s Augmented Reality-technology to provide customer services in the KLM App. KLM will continue to develop and improve the service in the future, so that it grows in line with the latest AR technology available.
Pieter Groeneveld, Senior Vice President Digital Air France-KLM said “by harnessing the potential of AR, KLM is taking the next step in terms of digital service provision. With the AR hand baggage check, passengers can now see at a glance whether their hand baggage is the correct size. By offering this service, we are placing the needs of our customers first. We also continue to be pioneers of innovation in our passengers’ best interests.”
- See press release here.
- Watch KLM CEO Pieter Elbers speaking about KLM’s digitaltrategy at CAPA Aviation summit, Powerscourt. Co Wicklow,
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