Tourism Ireland will launch its 2026 Marketing Plans in Dublin on Monday, January 19, 2026, at the Clayton Hotel Burlington Road, and in Belfast on Wednesday, January 21, 2026, at the ICC Belfast, inviting industry partners to these events for strategic updates and business exchange opportunities, focusing on North America with a €20m budget to highlight the Wild Atlantic Way and Ancient East.
The campaign, featuring new digital and TV ads, aims to build on 2025’s record transatlantic arrivals and offset any global economic uncertainties. The strategy is focused on sustainable growth, regional spread and higher-value visitors to reach €9bn in overseas revenue by 2030.
Proposed initiatives included a new Slow Tourism Month and promotion of events like the upcoming Ryder Cup at Adare in 2027.
