Here are the 21 tourism enterprises exhibiting at ITB 2026 in Berlin
- 60 Travel Design (likely referring to 360 Travel Design): This destination management company (DMC) specialised in creating custom itineraries for leisure groups, special interest tours, luxury travel, and individual travellers across Ireland, with a focus on creative experiences, group tours, and in-depth knowledge of the island.
- AC Group: AC Group operates as a destination management company and tour operator that delivered tailor-made luxury travel experiences, group tours, and leisure services across Ireland (and parts of England and France), working primarily with travel professionals to arrange high-quality visits.
- Aer Lingus: Ireland’s flag carrier airline connects passengers to and from Ireland with flights to numerous destinations in Europe, North America, and beyond, serving as a key gateway for tourists arriving in Dublin, Cork, Shannon, and other airports.
- Chocolate Manor: Located in Castlerock, County Derry, this chocolate experience centre offers hands-on workshops where visitors created their own truffles, bars, and treats, often infused with local Irish flavours, providing fun, family-friendly chocolate-making sessions with tastings.
- Cróga Tours: Cróga Tours designs and operates guided group tours across Ireland, focusing on history, culture, food, sports, and heritage, with custom itineraries that connected travellers to communities, landscapes, and authentic experiences.
- Excursions Ireland: This company specialises in bespoke shore excursions for cruise passengers and private tours for families or corporate groups, offering authentic, enriching experiences that highlighted Irish landscapes, culture, and people, particularly as a leading ground operator for cruise lines.
- Experience Gaelic Games: Based in Dublin, this cultural activity immerses visitors in Ireland’s national sports through interactive sessions teaching Gaelic football, hurling, and handball, combined with insights into Irish heritage, community life, and 3,000 years of tradition.
- Geology Rocks Adventure: This adventure tourism provider offers guided outdoor experiences such as rock climbing, coasteering, stand-up paddleboarding, hill walking, and geo-hikes, mainly in the Mourne Mountains, Giant’s Causeway area, and along the Causeway Coast, blending adventure with geology and history.
- Guinness Storehouse: Situated at St James’s Gate in Dublin, this iconic visitor centre explores the history and brewing process of Guinness through multi-level exhibits, interactive displays, and tastings, ending with panoramic views of the city from the Gravity Bar.
- Irish Ferries: Irish Ferries provides ferry services across the Irish Sea, connecting Ireland (Dublin and Rosslare) with Britain (Holyhead and Pembroke), offering passenger and vehicle transport as a popular route for tourists driving or travelling with coaches to and from the island.
- Killary Fjord Boat Tours: Operating from Leenane in County Galway, these 90-minute cruises on board the Connemara Lady navigate Ireland’s only glacial fjord, providing scenic views of dramatic North Connemara landscapes, commentary on history and mythology, and access to remote Wild Atlantic Way coastline sections.
- Kleemann Tours: This long-established tour operator and DMC arranged group travel to Ireland, England, and Scotland for over 30 years, creating off-the-beaten-track experiences that combined stunning scenery, local encounters, and a sense of place for B2B clients.
- National Trust Mussenden Temple and Downhill Demesne: This National Trust site in County Derry, features the clifftop Mussenden Temple (a small 18th-century circular folly perched above the Atlantic) and the ruins of Downhill House within a historic coastal estate, offering dramatic views, gardens, and walks steeped in eccentric history from the Earl Bishop era.
- O’Callaghan Collection: The O’Callaghan Collection comprises a group of hotels across Ireland (primarily in Dublin, with properties like the O’Callaghan Davenport and others), providing accommodation options for tourists seeking central, comfortable stays in key cities.
- O’Donoghue Ring Collection: A collection of traditional Irish jewellery (rings, often Claddagh or other Celtic designs) associated with O’Donoghue brands or retailers, popular as souvenirs or gifts representing Irish heritage and craftsmanship in tourism shops.
- Pearse Lyons Distillery: Located in Dublin, this distillery produces Irish whiskey and offered visitor experiences including tours of the production process, tastings, and insights into the brand’s history, set in a restored historic church building.
- The Clare Collection: This group represents a selection of independent hotels and guesthouses in County Clare, offering accommodation along the Wild Atlantic Way, often highlighting local hospitality, proximity to attractions like the Cliffs of Moher and the Burren, and authentic regional stays.
- The Gleneagle Group: Based in Killarney, County Kerry, this family-owned group operates hotels, entertainment venues, and leisure facilities (including the Gleneagle Hotel and INEC Arena), providing accommodation, live music, dining, and event spaces as a hub for tourists in the Ring of Kerry region.
- Tour Partner Group Ireland: Tour Partner Group Ireland functions as a destination management and tour operator service, coordinating inbound travel, group arrangements, and experiences for international visitors to Ireland through partnerships and customised programmes.
- Westport House Caravan & Camping Park: Attached to the historic Westport House estate in County Mayo, this park offers caravan, camping, and glamping facilities with access to the Georgian mansion, gardens, adventure activities, and proximity to Westport town and Clew Bay scenery.
- White Hotel Group and Tours: The White Hotel Group manages a collection of hotels (often under the White’s brand in areas like Wexford or other regions), combined with tour services that arranged guided experiences, accommodation packages, and travel itineraries focused on Ireland’s south-east or specific locales.
Siobhan McManamy, Tourism Ireland’s Director of Markets & Partnerships, shared: “Germany is our largest tourism market in Mainland Europe – with German visitors contributing over €464 million in 2024 – and ITB plays a vital role in growing our share of this important market for tourism. This week we will be showcasing ease of access and great places to stay, as well as the rich culture, history and outdoor experiences that make our destination so appealing to German visitors. We are delighted to be at ITB Berlin this week, one of the world’s leading travel trade fairs, joined by 21 tourism businesses from across Ireland. ITB provides an invaluable platform to showcase what Ireland has to offer and to strengthen relationships with influential international tour operators and travel agents.”
