HBX Group, owners of Bookabed, has launched an optimised Bedsonline booking engine as an AI powered travel technology solution. The platform integrates artificial intelligence to analyse booking intent and performance signals for relevant choices.
Searches become intuitive and product suggestions improve while comparison time reduces. A new Itinerary Viewer will consolidate booking details for easier client communication. HBX says the platform’s enhanced bundling suits eligible credit clients and online check in applies to selected hotel partners in Europe, Latin America and the Caribbean.
David Amsellem, Chief Distribution Officer of HBX Group shared “This is the beginning of the 2026 transformation that puts intelligence at the heart of every search, every comparison, and every booking. With this new version of Bedsonline, we’re giving travel advisors smarter tools that help them save time, increase value, and deliver a better experience to their clients, taking advantage of the benefits of AI without losing the personal expertise that sets each one of them apart”,
