Azamara Cruises has officially launched “RezA – The Power Behind Confident Booking,” a new self-paced training module within the Azamara World Academy
The programme supports travel agents with enhanced product knowledge and booking confidence for the luxury cruise line and helps them navigate the line’s RezA reservations platform, which originally debuted in late 2024 to simplify booking management and maximize agent earning potential.
The self-paced training covers the complete end-to-end booking life cycle, instructing advisors on how to:
- Search Sailings: Filter and navigate available small-ship itineraries.
- Manage Fares: Understand various fare structures and terms.
- Process Payments: Handle complex deposit distributions and full payments seamlessly.
- Coordinate Groups: Structure group allocations and automate payment reminders.
- Track Guest Profiles: Save preferences for more personalized repeat client experiences
A major focus of the new curriculum teaches advisors how to leverage RezA to build vacation packages and up-sell direct booking of ground transfers, pre/post-cruise hotel stays, and land tours, onboard enhancements such as specialty dining, premium beverage packages, spa treatments, and Wi-Fi access and shore excursions, booking local immersive experiences before departure to boost total booking value.
The platform includes built-in advisor tracking that links returning guests directly to their original travel agent. This automation aims to eliminate processing errors, protect commission credit, and streamline client retention management.
Agents can log in via the Azamara Connect portal to start the training chapter immediately. Unregistered agencies can sign up directly on Azamara’s Agent Registration Page to gain entry.
