- TTC Tour Brands launched enhanced Groups Programme across Scheduled, Custom, Small Groups and River Cruises
- Custom Groups offering supports 15+ guests with bespoke itineraries and dedicated specialists
- Small Groups holds available for 9-10 guests with 5pc discount options
- Trafalgar River Cruises introduced GAP Points rewards programme for onboard experiences
- Training webinars and 2028 river departures opening in August for future bookings
TTC Tour Brands has unveiled its enhanced Groups Programme, delivering the most comprehensive set of improvements to date across Scheduled Groups, Custom Groups, Small Groups and Trafalgar River Cruises. The enhancements provide travel agents with greater flexibility, stronger benefits and a more seamless booking experience across Trafalgar, Insight Vacations and Costsaver. Agents are benefiting from improved booking capabilities, enhanced two-way communication and real-time availability, allowing them to secure group space more efficiently and with greater confidence.
The expanded Custom Groups offering represents one of TTC Tour Brands’ greatest competitive strengths, designed for groups of 15 or more guests to create completely bespoke itineraries tailored to client interests, travel style and budget. Agents can construct itineraries from the ground up for multi-generational family holidays, incentive groups and special interest travel, with dedicated Groups Specialists providing support from initial planning through to departure. Group pricing is locked in at the time of reservation, providing greater certainty for both agents and customers, while agents can combine group benefits with eligible promotional offers across the touring portfolio.
For Small Groups, agents can place holds on bookings of nine to ten guests with additional availability accessible on request, choosing from benefits including a 5pc group discount, 50pc off the tenth guest or an eighteenth guest travelling free. Trafalgar River Cruises introduced stackable offers, group discounts and the new Groups Amenity Points rewards programme, with agents redeeming GAP Points towards onboard experiences including beverage packages, shore excursions and onboard credit. The 2028 river departures will open for sale in August, allowing agents to secure future group business earlier, while TTC Tour Brands will host dedicated training webinars to give agents a complete overview of the enhancements.
Kelly Jackson shared: “Group travel continues to be one of the biggest growth opportunities for our travel agent partners, so it is important we make doing business with us as simple and rewarding as possible. These enhancements are all about removing complexity, giving agents greater flexibility and providing the tools they need to secure bookings with confidence. Whether they are booking a scheduled departure, a completely bespoke itinerary or a river cruise, we are making it easier than ever for agents to grow their group business while delivering exceptional experiences for their customers.”
