- Emirates and Kenya Tourism Board sign partnership agreement
- Agreement signed at Arabian Travel Market
- Partnership supports inbound tourism growth to Kenya
- Nairobi remains top five busiest Emirates gateways in Africa
- Partners to develop trade programmes and familiarisation trips
Emirates and the Kenya Tourism Board have signed a partnership agreement at the 2026 Arabian Travel Market to strengthen collaboration and support the growth of inbound tourism to Kenya. Already one of the most consistently in-demand destinations on the airline’s Africa network the partnership will build on this strong demand and help unlock new opportunities for Kenya to attract visitors from emerging and established markets around the world.
The partnership agreement was signed by Adil Al Ghaith, Emirates’ Senior Vice President of Commercial Operations Centre, and June Chepkemei, Chief Executive Officer of the Kenya Tourism Board. Kenya has been an important market for Emirates for over three decades. Nairobi remains one of the top five busiest gateways for Emirates in Africa with significant traffic coming from England and Europe as well as the US.
Under the framework of the partnership agreement Emirates and KTB will explore joint initiatives to promote Kenya in key markets on the airline’s global network showcasing the breadth of Kenya’s year-round tourism offering. The partners will also closely collaborate to develop programmes for trade partners and tour operators that educate and excite the industry such as incentives, familiarisation trips and other marketing initiatives.
Adil Al Ghaith, Emirates’ Senior Vice President of Commercial Operations Centre, shared: “Kenya has been an important market for Emirates for over three decades, and our commitment goes much deeper than operations and connections. We’ve consistently invested in our presence in the market, working closely with travel trade partners and tourism stakeholders to stimulate inbound travel, and contribute positively to the global perception of Kenya. Nairobi remains one of the top 5 busiest gateways for Emirates in Africa, with significant traffic coming from UK and Europe, as well as the US. This partnership solidifies that longstanding commitment, enhancing our collaboration with the Kenya Tourism Board and the full, thriving tourism ecosystem across Nairobi and Kenya.”
June Chepkemei, Chief Executive Officer of the Kenya Tourism Board, shared: “We are delighted to partner with Emirates to strengthen Kenya’s global tourism profile and showcase the remarkable experiences our destination offers to travellers around the world. Emirates’ extensive international network and strong reach in both established and emerging markets will help us build on the growing demand for Kenya and unlock new opportunities to attract more visitors. This collaboration reflects our shared commitment to promoting Kenya as a leading, diverse and unforgettable destination, while supporting the continued growth of inbound tourism and the many communities that benefit from it.”
