- Fora Travelis to enter the England market with ATOL protection and ABTA membership
- The host agency has around 15,000 advisors and $3 billion in total sales
- Commission splits start at 70/30 in favour of the agent
- 97pc of Fora’s global agents come from non-travel backgrounds
- England advisors access over 7,000 preferred global partnerships
Fora Travel has entered the England market after securing ATOL protection and ABTA membership. The US-based host agency has operated with around 15,000 advisors and generated more than $3 billion in total sales. The five-year-old tech-driven platform has targeted new-to-travel advisors using an AI system designed to simplify the process.
Fora Travel has operated on a baseline 70/30 commission split in favour of the agent. The split has shifted to 80/20 for higher earners and up to 90/10 for the platform’s top tier of booking advisors. Approximately 97pc of Fora’s global agents came from non-travel professional backgrounds. The agency provided virtual training, integrated AI tools, payment infrastructure and marketing support.
England advisors gained access to Fora’s network of more than 7,000 preferred global partnerships. The network has spanned luxury hotel properties, cruises and tour operators. The England advisor network has been supported by England Community Manager Tara Anbudaiyan. Co-founder Evan Frank has aimed to democratise access to starting a travel business.
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