Americans keep travelling despite higher costs – Squaremouth travel insurance

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  • Insured trips rose 12.9pc year on year in Q3 2026.
  • Average trip cost exceeded $7,400 (€6,320).
  • Spending time with family and friends is the strongest motivator.
  • 78pc of travellers reported experiencing travel FOMO.
  • Trips costing $30,000 (€25,620) or more increased by 27.2pc.

Squaremouth data for the third quarter of 2026 shows insured trips rose 12.9pc year on year with the average trip cost exceeding $7,400 (€6,320). A survey of more than 3,000 customers found that spending time with family and friends is the strongest motivator across generations. Nearly eight in ten travellers reported experiencing travel FOMO driven mainly by friends and family rather than social media.

Average trip costs rose 5.1pc year over year slowing down from the steeper 17.4pc growth seen in the second quarter. Luxury travel remained strong during the third quarter driven heavily by peak safari season. Trips costing $30,000 (€25,620) or more increased by 27.2pc year over year while trips under $10,000 (€8,540) dipped by 2.3pc.

Making memories with family and friends is the primary driver of travel. The survey found 78pc of travellers reported experiencing travel FOMO. The data highlights continued demand for travel despite higher costs.

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