- The Italian accommodation market is expected to total €40.7bn in 2026.
- Transport services are forecast at €28.5bn.
- E-commerce accounts for 59pc of hospitality sales and 79pc of transport.
- Incoming visitor flows grew by 4.8pc between January and July.
- Roughly 44pc of Italian travellers use AI tools for trip planning.
The Italian accommodation market is expected to total €40.7bn in 2026, a rise of 5pc on the previous year, according to research by the Politecnico di Milano.
Transport services are forecast at €28.5bn, up 3pc. E-commerce accounts for 59pc of the hospitality sector and 79pc of transport. Incoming visitor flows grew by 4.8pc between January and July, while prices rose by 4.4pc from January to August.
The sector’s growth is backed by foreign arrivals which increased by 4.8pc between January and July. Accommodation prices saw an average increase of 4.4pc. Digital channels and e-commerce now command 59pc of all hospitality sales in the country.
Roughly 44pc of Italian travellers report using artificial intelligence tools to plan or manage their trips, an 11-point surge year-over-year. Organised tourism experienced a slight decline, dropping 2pc to a total of €6.4bn. The figures come from the Politecnico di Milano Travel Innovation Observatory, presented at the TTG Travel Experience fair in Rimini.
