- Arizona Office of Tourism launched Wonders of Arizona podcast.
- The seven-part series is produced by Armchair Productions.
- Hays Travel created a matching bookable holiday package.
- The campaign serves consumers, travel agents and trade sales.
- QR codes will promote the initiative across 500 Hays Travel branches.
The Arizona Office of Tourism has launched Wonders of Arizona, a seven-part documentary podcast produced by Armchair Productions that pairs a travel-agent training tool with a bookable holiday through Hays Travel. The series tracks a continuous journey across the state.
The campaign connects storytelling to travel sales by serving multiple audiences through a single resource. It reaches travel enthusiasts via Armchair Explorer and Visit Arizona platforms. Hays Travel created a matching Wonders of Arizona package enabling listeners to book the route featured in the show.
The initiative will be promoted via QR codes across more than 500 Hays Travel branches alongside planned in-flight syndication. The complete seven-part series is available to stream on Spotify, Apple Podcasts and Visit Arizona’s podcast page.
Joanna Rodriguez Tejeda shared “We wanted to find an engaging way to bring Arizona to life for both travellers and the travel trade. We are excited to partner with Hays Travel in order to provide a bookable holiday for travelers who are inspired by the podcast series to visit Arizona.”
Rob Kendall shared “The podcast launch gives our teams a fresh way to bring the Arizona itinerary to life.”
