- Italy’s accommodation sector is forecast to reach €40.7bn in 2026.
- Transport revenues stand at €28.5bn, up 3pc.
- E-commerce accounts for 59pc of accommodation bookings and 79pc of transport.
- Incoming visitor flows grew by 4.8pc between January and July.
- Forty-four per cent of Italian travellers have used AI tools.
Italy’s accommodation sector is forecast to reach €40.7bn in 2026 a 5pc rise on the previous year according to the Politecnico di Milano Travel Innovation Observatory. Transport revenues stand at €28.5bn up 3pc. E-commerce accounts for 59pc of accommodation bookings and 79pc of transport.
Incoming visitor flows grew by 4.8pc between January and July while prices rose by 4.4pc from January to August. Organised tourism stands at €6.4bn down 2pc. Forty-four per cent of Italian travellers have used artificial intelligence tools an increase of 11 percentage points on 2025.
The sector’s growth is backed by foreign arrivals which increased by 4.8pc between January and July. Digital channels and e-commerce now command 59pc of all hospitality sales in the country. Travel technology adoption is accelerating with roughly 44pc of Italian travellers reporting using AI tools to plan or manage their trips.
