- Tourism in Milan contributes €4.7bn in added value each year
- The city is approaching 10m visitors in 2026
- Hotels, restaurants and related services support more than 132,000 jobs
- Fashion Week generates approximately €283m
- Salone del Mobile generates approximately €261m
Tourism in Milan has contributed €4.7bn in added value each year. The city is approaching 10m visitors in 2026, with hotels, restaurants and related services supporting more than 132,000 jobs in the metropolitan area across more than 20,500 local businesses. Roughly 60pc of visitors come from abroad.
The meetings, incentives, conferences and exhibitions sector alone generates over €2.5bn annually and sustains more than 80,000 jobs. Fashion Week generates approximately €283m, Salone del Mobile generates approximately €261m and major concerts including Taylor Swift’s tour dates contribute around €176.6m. Hosting the Milano-Cortina 2026 Winter Olympics brought infrastructure updates, thousands of new jobs and visitor spending projected at €1bn against an estimated hosting cost of €735m.
The local hospitality and tourism network comprises over 20,500 companies. High international demand has boosted Milan’s luxury real estate and foreign direct investment appeal. Research highlights that while tourism fuels growth, high tourist density has raised concerns among some residents regarding housing costs and overcrowding.
