- Belfast City Council has launched the Unwrap Belfast at Christmas campaign
- The campaign showcases Belfast as a welcoming, vibrant and inclusive destination
- The Belfast Christmas lights switch-on takes place on 14 November
- The Belfast Christmas Market opens at City Hall on 14 November
- The campaign features stories from traders, artists, volunteers and residents
Belfast City Council has launched the Unwrap Belfast at Christmas campaign inviting residents, businesses and communities to discover the people, places and experiences that make the city sparkle. The campaign showcases Belfast as a welcoming, vibrant and inclusive destination while encouraging people to explore everything the city has to offer over the festive season. The campaign invites residents to discover a bumper programme of festive events across the city, starting with the city’s annual lights switch-on event on Saturday 14 November from 6.30pm.
Saturday also sees the opening of the Belfast Christmas Market at City Hall from 12pm, along with Santa’s arrival parade through the city centre to CastleCourt from 12pm. On Sunday morning the sold-out Belfast City 5K Fun Run departs from City Hall at 9am, while Santa’s post office at 2 Royal Avenue opens from 10am to 5pm. The Unwrap Belfast at Christmas campaign builds on the strong partnership between organisations during Fleadh Cheoil na hÉireann.
The campaign will feature stories from the city’s traders, artists, volunteers, hospitality, retail and transport workers, musicians, community groups and residents. Partners including the three Business Improvement Districts, Translink, Police Service of Northern Ireland and Belfast Chamber will use #UnwrapBelfast to suggest hidden gems, independent businesses and new experiences. The campaign will also provide practical information to help plan a festive visit, including shareable itineraries, transport information, late-night shopping hours and details of Christmas activities. Those living outside the city will be invited to Make It a Belfast Christmas with dedicated marketing activity led by Visit Belfast and part-funded by the council.
Róis-Máire Donnelly shared “With festive preparations now well underway across the city and the Christmas tree taking pride of place at City Hall, Belfast is inviting everyone to unwrap what makes the city so special at this time of year.”
