- Tourism Ireland is hosting a three-city roadshow in Vienna, Linz and Munich
- Seven tourism companies from Ireland are participating
- The roadshow includes presentations and networking sessions
- The events aim to encourage Austrian and German travel professionals to feature Ireland
- The roadshow targets business for 2027 and beyond
Tourism Ireland has hosted a three-city roadshow visiting Vienna, Linz and Munich with seven tourism companies from Ireland. Events are taking place in the three cities this week. The three-city roadshow includes presentations about Ireland, as well as networking sessions, that provide an opportunity for the participating tourism companies from Ireland to meet Austrian and German tour operators and travel agents.
Through the events, Tourism Ireland aims to showcase Ireland’s diverse tourism offering and encourage more Austrian and German travel professionals to feature Ireland in their programmes for 2027 and beyond. Nadine Lehmann, Tourism Ireland’s Manager for DACH countries, reported the roadshow provides an excellent opportunity to showcase the unique appeal of Ireland.
She reported the roadshow strengthens valuable relationships between tourism SMEs from Ireland and key Austrian and German travel professionals and ultimately helps secure a greater share of business from these important markets in 2027 and beyond. The tourism businesses from Ireland joining the roadshow include Aer Lingus, DoDublin and DoIreland, Powerscourt Estate, Silverline Cruisers, Teeling Whiskey Distillery, The Causeway Hotel and Giant’s Causeway, and Visit Derry.
Nadine Lehmann shared “We are delighted that so many key Austrian and German travel professionals are taking the time to come and meet with our partners from Ireland in Vienna, Linz and Munich this week. Our roadshow provides an excellent opportunity to showcase the unique appeal of Ireland, strengthen valuable relationships between tourism SMEs from Ireland and key Austrian and German travel professionals and, ultimately, help secure a greater share of business from these important markets in 2027 and beyond.”
