Saga’s new TV ad, “You’re Still Not Wrong,” aims to dispel stereotypes about cruising for older adults, featuring Essex born actor Nicholas Farrell.
The ad humorously showcases the diverse activities available on Saga cruises, highlighting vibrant experiences like enjoying cocktails and attending exotic carnivals.
Hannah Fisher, the chief marketing officer, emphasizes the modern lifestyle of older adults and the range of luxury offerings, including fine dining, fitness classes, and tailored experiences.
The campaign is supported by social, digital, and print advertisements, reinforcing that Saga Cruises offer more than just relaxation but a blend of luxury and engaging activities.
Hannah Fisher, chief marketing officer, said: “This ad really challenges perceptions of cruising as ‘old-fashioned’ and is very much focused on people who, as they age, live a life very different to how their parents did. It showcases an array of what we have on offer, such as fine dining, health and fitness classes and a general sense of the good life. All-inclusive boutique luxury, under one roof.”
