Domino’s Pizza Group in England has announced a new five-year framework with its franchise partners aimed at expanding store presence and increasing investments in marketing and technology.
The Profitability and Growth Framework, which has received unanimous support from franchisees, will commence on January 3 and includes extended payment terms for new store incentives, promoting further growth.
The company aims to achieve £2bn in system sales by 2028 by surpassing the milestone of 1,600 stores, with expectations to open between 50 and 60 new locations in the upcoming fiscal year.
Recent performance metrics indicate a positive trend, with total orders growing by 5.3pc and like-for-like sales increasing by 2.7pc in the first nine weeks of the fourth quarter.
