After years of shrinking exhibition space, World Travel market at ExCel in London is expanding by 25,000 square metres for 5 November 2025, hosting over 4,150 exhibitors from 180 countries.
Pre-registered buyers topped 5,000 for the event which commences today, with total attendance projected at 46,000 across three days.
Sarawak pavilion opened at 10.30am, securing €45m in eco-tourism contracts and €12m in European carbon-offset pledges.
Technology Summit and DEAI Summit examined AI distribution channels and automation in bookings, valuing the creator economy at €250bn for 2026.
Over 100 enterprises will join Tourism Ireland on the Irish stand. VisitBritain data showed 3.8mjobs from inbound tourism generating €170bn in annual spending.
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