- American Airlines partnered with The Interaction Group to redesign safety cards.
- The cards are being rolled out across the fleet.
- The design includes aircraft-specific details.
- Each layout underwent passenger-comprehension testing.
- The Interaction Group has designed cards for over 600 airlines.
American Airlines has partnered with aviation safety designer The Interaction Group to redesign and refresh its passenger safety briefing cards across its entire fleet. The updated cards are being rolled out across the airline’s aircraft. The project was built on collaboration between The Interaction Group and American Airlines’ internal safety inflight and brand departments.
The layout pairs a modernised visual aesthetic with aircraft-specific details ensuring clarity during critical moments regardless of a traveller’s language proficiency age or flight experience. Each updated layout underwent extensive passenger-comprehension testing to confirm that information can be easily located quickly processed and effectively retained. While tailored to depict the precise specifications of individual aircraft models such as the Airbus A321XLR the cards maintain a unified look and brand identity across the mainline fleet.
The Interaction Group was founded in 1971 and is a standard-bearer in aviation safety materials integrating human factors engineering into card designs for over 600 airlines worldwide. The redesign aims to improve safety communication. The cards are being rolled out across the fleet.
