- FITUR Cruises 2027 runs from 20-24 January in Hall 4.
- The sector reached 37.2m passengers worldwide in 2025.
- Almost 90pc of passengers will go on another cruise.
- Puerto Rico is the global sponsor.
- Features include Plaza Cruise Market, Cruise Campus, and Cruceroadicto Awards.
FITUR Cruises, the section of Europe’s first large scale travel fair annually that specialises in cruise tourism at the International Tourism Fair organised by IFEMA MADRID, will hold its sixth edition from 20 to 24 January 2027. The event has established itself as the largest international cruise event for Spanish-speakers, bringing together cruise lines, ports, destinations, travel agencies and travellers. In 2027, FITUR Cruises is occupying a new location in Hall 4 with the largest exhibition space in its history, with Puerto Rico as its global sponsor.
According to the CLIA State of the Cruise Industry Report 2026, the sector reached an all-time high of 37.2m passengers worldwide in 2025. Almost 90pc of passengers claim they will go on another cruise in the future. The event’s dual programme combines a professional focus during the first few days with initiatives aimed at end consumers at the weekend.
The programme will feature Plaza Cruise Market, Cruise Campus, Cruise Scavenger Hunt, the ¡Todos a bordo! events, and the Cruceroadicto Awards. Key topics include the evolution of the cruise experience and the growing polarisation of travel motivations: whether cruises remain primarily a way of discovering destinations or whether the ship itself has become the centrepiece of the holiday experience.
