- 92pc of Click&Go respondents are planning a holiday in 2027
- 62pc intend to book by the end of March 2027
- Sun holidays account for 51pc of holiday preferences
- 80pc of those planning to travel typically take two or more holidays a year
- 55pc of those who booked in 2026 returned to a destination they had visited before
Click&Go Holidays has revealed that 92pc of respondents are planning a holiday in 2027. The Q3 2026 Travel Sentiment Survey, which received 1,773 responses, found that 62pc of those planning a holiday in 2027 intend to book by the end of March. Almost one in four plan to secure their getaway before the end of 2026, while a further 38pc expect to book between January and March 2027.
Sun holidays continue to be the clear favourite among respondents, accounting for 51pc of holiday preferences for 2027. Cruise holidays follow at 18pc, narrowly ahead of city breaks at 17pc, while holidays to the USA account for 5pc. The survey also highlights the importance of holidays to respondents, with 80pc of those planning to travel in 2027 typically taking two or more holidays a year. Two-thirds typically take two to three holidays annually, while 14pc take four to five.
Of those who booked a holiday in 2026, 55pc returned to a destination they had visited before. Great weather was the most popular reason for returning to a familiar destination at 19pc, followed closely by value for money at 18pc and ease of travel at 18pc. Among respondents who did not book a holiday in 2026, higher travel costs were cited by 22pc, while 20pc pointed to the increased cost of living in Ireland.
Paul Hackett shared “The results show that holidays remain a real priority for our customers, with the vast majority of respondents already planning their next getaway. It’s particularly interesting to see how many people are looking to book early, with almost two-thirds intending to have their 2027 holiday secured by the end of March. Our advice is always to book early to secure the best price given predictions for possible increases for travel in 2027.”
