- Virgin Voyages agent confidence rises 34 percentage points
- More than 1,200 agents welcomed onboard Valiant Lady
- 79pc of attendees new to selling Virgin Voyages
- Belfast and Glasgow achieve 96pc satisfaction scores
- Tour covered seven events across six port cities
Travel agent confidence in selling Virgin Voyages has soared by 34 percentage points following the cruise line’s largest ever England and Ireland trade activation. Throughout August 2026, Virgin Voyages welcomed more than 1,200 travel agents onboard the newly refreshed Valiant Lady for its England Summer Tour. Overall confidence in selling the cruise line jumped from 57pc before the visits to 91pc afterward.
Seventy-ninepc of the attending agents were completely new to selling Virgin Voyages. Ninety-fourpc of attendees rated their overall onboard experience a 4 or 5 out of 5. Top-performing regional stops included Belfast and Glasgow, which both achieved a 96pc satisfaction score. The ship’s customer service scored 94pc while the food and beverage programme received a 90pc approval rating.
The tour consisted of seven events across six major port cities including Dublin, Glasgow, Liverpool, Belfast, Edinburgh and Portsmouth. The day visits took place following a two-week dry dock for Valiant Lady, allowing agents to experience the ship’s new enhancements including Ariya by Razzle Dazzle restaurant and refreshed social spaces.
SJ Walker, Director of Sales for Virgin Voyages, shared: “These results show why ship visits matter. We always talk up our kid-free positioning, buffet-free all-included dining and boutique hotel design, but stepping onboard makes that difference feel tangible. First Mates left with a clearer sense of who Virgin Voyages is for and with the confidence to sell this brand.”
