- Deutsche Hospitality and Porsche Design launch Steigenberger Porsche Design Hotels
- Brand targets up to 15 properties in major cities
- Initial locations include London, Singapore, Dubai and Shanghai
- Properties require minimum 150 guestrooms
- Wellness facility spanning at least 1,000 square metres
Deutsche Hospitality and the Porsche Design Group have revealed plans to launch Steigenberger Porsche Design Hotels. The partners aim to open up to 15 properties in major cities including London, Singapore, Dubai and Shanghai. The hotels will combine luxury design with high-end hospitality and wellness facilities. This partnership unites the design philosophy and aesthetic values of Porsche Design with the hospitality expertise of Steigenberger Hotels and Resorts, an umbrella brand under H World International.
The brand targets up to 15 hotels across major global metropolises during its initial rollout stage. Targeted destinations for development include London, Singapore, Dubai and Shanghai. Every property will offer a minimum of 150 guestrooms, suites or luxury penthouses. Properties are designed to integrate a health and wellness facility spanning at least 1,000 square metres along with advanced restaurant, bar and exclusive Meet and Greet concepts.
Guest spaces utilise innovative lighting and architectural concepts to blend technology and local environments directly into Porsche’s aesthetic vision.
