- Easyjet holidays plans to add at least 100 city hotels to its Luxury Collection
- The premium sub-brand has attracted 20,000 customers
- The collection launched last year with 83 properties
- The operator is planning agent familiarisation trips
- City additions will focus on Paris, Barcelona and Madrid
Easyjet holidays plans to expand its Luxury Collection by adding approximately 100 city hotels during 2027. The announcement follows a strong first year for the premium sub-brand which has already carried over 20,000 customers, more than double initial projections. Chief Executive Garry Wilson shared the expansion strategy during an anniversary event in Marrakech.
The operator aims to contract around 100 city properties throughout 2027 with customer departures beginning in early 2028. This will build on the existing portfolio of roughly 120 beach and leisure resorts. Initial city additions are expected to focus on established Easyjet network destinations such as Paris, Barcelona and Madrid with Wilson noting that Paris alone could feature between five and ten qualifying properties.
While current beach packages include a 26kg luggage allowance, fast-track security, speedy boarding and private transfers, city-break packages may feature adjusted luggage allowances and transfer arrangements suited for shorter stays. The operator is also exploring adding airport lounge access based on customer feedback. Travel agents have driven 28pc to 30pc of Luxury Collection bookings so far prompting plans to introduce familiarisation trips for agents as the city portfolio launches.
Garry Wilson shared “Expansion pace will be strictly dictated by hotel standards rather than volume targets.”
