- TUI is expanding its TUI BLUE hotel portfolio with eight new properties
- The additions span Egypt, Bulgaria, Croatia and Portugal
- The majority launch in summer 2027
- Five properties are developed through TUI’s joint venture with JAZ in Egypt
- The TUI BLUE brand now exceeds 100 properties worldwide
TUI is expanding its TUI BLUE hotel portfolio with eight new properties for the 2027 and 2028 seasons including new openings in Egypt. TUI has signed agreements to add eight new TUI BLUE hotels across Egypt, Bulgaria, Croatia and Portugal with the majority launching in summer 2027 and further openings following in 2028 and 2029. The additions build on previously announced 2027 openings in Italy and push the TUI BLUE brand beyond 100 properties worldwide.
Five of the new properties are developed through TUI’s joint venture with JAZ in Egypt timed around the August 2027 total solar eclipse. Adults-only TUI BLUE Vistamar and family-friendly TUI BLUE Makadi Oasis both open in summer 2027 in Hurghada and Safaga. TUI BLUE Palace Sharm is scheduled for summer 2028 with a subsequent new-build property planned for Marsa Alam in summer 2029.
Three European additions launch in summer 2027. TUI BLUE Arabella in Varna debuts as a 294-room property after a full refurbishment. TUI BLUE Diane on the island of Brač opens with 120 rooms expanding to 155 in 2028. TUI BLUE Calheta Beach brings 153 rooms to Madeira’s southwest coast. Other confirmed openings include TUI BLUE Conchiglia in Calabria, TUI BLUE Pardu in Sardinia, TUI BLUE Aura Maris near Venice, TUI BLUE Rossio in Lisbon and TUI BLUE Sevilla Suites in Spain.
