Exclusive: Richard Branson buys Hard Rock Hotel in Las Vegas


Richard Branson’s Virgin Hotels has bought the Hard Rock Hotel in Las Vegas, Travel Extra can reveal.
The property, situated off the Vegas Strip, is set to be rebranded as the Virgin Hotel Vegas. Virgin Hotels already operates one US hotel – in Chicago – but further developments are under way in New York City and Nashville, with Miami, Palm Springs, New Orleans and San Francisco also in the pipeline. The Hard Rock in Vegas will be the first land-based casino in the Virgin portfolio.

Irish staff member John O’Donnell, Richard Branson and Richard Bosworth in Las Vegas, March 29, 2018

The British brand had been shopping around in the city for some time, working with partner Richard Bosworth of Bosworth Hospitality Partners and Juniper Capital Partner to secure the right property.
The Hard Rock is available on Virgin Holidays and the popular resort has a 30,000 sq ft casino, Tahitian-style beach and swimming pool, a nightclub, six restaurants, three cocktail lounges, retail stores, a spa, a poker room, and a music venue.
In the past  Mr Branson has said Branson that Vegas is a “mainstay destinations for our travel companies and our customers. Virgin Atlantic and Virgin Holidays, and now Virgin America, have all been bringing happy holidaymakers to Vegas for many years, and I’m sure we’ll continue for a long time to come.”

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